Curious Minds Club

A Profession In Search Of A USP?

by | Jul 21, 2026 | News, The Curious Minds Club

The partnership between Mecca’s flagship Melbourne store & the naturopath-owned initiative, The Melbourne Apothecary (MA), might just constitute our profession’s most visible public presence to date – based on in-store foot traffic alone. But it also acts as a proxy snap-poll of public opinion about our ‘brand’. The word N A T U R O […]

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Rachel Arthur

Rachel Arthur

With over 30 years of experience in the clinic and the ‘classroom’ as one of the leading practitioners and educators in integrative nutrition and health, Rachel Arthur has attracted a large following of clinicians who value her independent, unbiased education and leadership.