At the end of last week I spent 3 days engrossed in intensive ANS planning for 2018. As you can probably imagine these planning days are incredibly exciting, creative, stimulating processes. If everyone involved had brain PET scans performed during these discussions, I think the disco lighting effect in our results would be noteworthy (!) and distinctly different from the stimulation that comes from most of our other work pursuits. Does anyone do disco all the time though? Not many of us. This prompted me to reflect back on a little graph I drew for myself this last month – that depicts the various ways all my different forms of work & how they contribute either money or meaning, or better still both!
Diversification of income streams is a key business catch cry, right?
And this is especially pertinent to clinicians.
But work variety may also be important in meeting our multiple values and need for meaningful engagement. (more…)
This year has kicked off with lots of time spent re-calibrating my own and other practitioners’ businesses models via business mentoring and it’s such a privilege. One symptom that seems to creep into almost every practitioner’s business model though, is one of over-delivery. (Curse that empathy and all those good hearts hey!) Over-delivering comes in many forms, it might sound or look like this…
“I always run over”
Rather than responding to this with further self-criticism and , pledging better allegiance to the clock – we could hear this as a reflection that our appointment structure is out-dated or unsuitable. We need to restructure to allow for the time we really do spend and need to spend with our clients and then adjust the appointment fees appropriately. Having said that be aware of the other golden oldie: (more…)
I really enjoy mentoring practitioners in business – it’s a real privilege to be able to hear about each practitioners’ aspirations and challenges. A few weeks back I had the good fortune to speak with a fresh one! A practitioner who has only been in business for a short period of time. As always before our session, I looked over all aspects of her online presence from her website, to her practice newsletters, Facebook presence etc. Goodness how things have changed from when I graduated and you literally just hung out your shingle!! As much as the online world has created incredible opportunities for people working in integrative health and the public who use our services, I think it has also of course brought the ‘competition closer’.
Have you ever wondered what is the best way to grow your business? Not a cardboard cut-out, off-the-shelf kind of business that every business coach talks to, or somebody else’s business, your business? Business advice like naturopathy, according to Rachel, is about taking an individualised approach.
The traditional model of a naturopath was based on a one on one clinical practice model, while potentially still a path to success and satisfaction, this requires a totally fresh and contemporary perspective on what works today. In addition to this, many naturopaths feel a need to diversify their revenue stream in order to work smarter not harder. The naturopathic path is not always conventional and rarely the same for any two practitioners depending on personality, location, skill sets (including non-naturopathic), passion etc.
Rachel gets it. (more…)